In the crisp November air, we at Rooost find ourselves concluding a significant chapter, both in seasons and in our brand identity. Ken Walters, the Strategy Director stated, “Whilst tinged with sadness, I am thrilled to announce, this will be our last story in our old brand style." With anticipation filling the air, he declared, "Early next week, Rooost will be transitioning to a new brand style, marking our brave new steps in the evolution as disruptors in the business accommodation market."

Our journey has been nothing short of remarkable since we birthed the Rooost brand mid-2022. The dedicated Rooost team diligently forged strategic partnerships with companies in business travel, civil engineering, and building and construction. The November Wrap-Up goes beyond a seasonal transition; it symbolises Rooost's metamorphosis into a six-figure high-growth company.

As our blueberry and redberry logo, along with its illustrative style, fades into the archives, we reflect on its significance. "The blueberry and redberry logo and illustrative style have served us well – kick-starting the brand and aiding us on the journey to become a six-figure high-growth company since incorporation in May 2022."

This evolution is more than just a cosmetic change. Our new brand style reflects a profound understanding of the marketplace and, more importantly, the pivotal role we play. It's not merely about finding accommodation; it's about creating spaces that nurture the health and wellbeing of contractors and employees on their business journeys, as defined by our 8-8-8 rule.

As the clock ticks toward our official rebranding, we, the Rooost team, stand ready to embrace our new identity and the challenges that lie ahead. The November Wrap-Up isn't an end; it's a prologue to a new era – one where Rooost's commitment to wellbeing and disruption takes centre stage.

And so, Rooost embarks on the next chapter of its story, leaving behind the blueberries and redberrries, and embracing a future where every business journey is a step toward thriving wellbeing.

To be continued...